With the slogan Caring for the future as its banner, Spain Talks has emerged as an innovative and necessary venture on the global tourism scene. It is a series of events aimed at the tourism sector in major source markets with the objective of highlighting and disseminating the sustainability initiatives that are transforming Spain, both in the public and private spheres. With an agile and dynamic format, these events offer a unique platform for exchanging ideas, learning and collaboration, positioning Spain as a destination as a leader in sustainability. Join Spain Talks on this exciting journey towards more responsible and sustainable tourism!
Discover the international events planned.
Spain Talks
Helsinki - November 12, 2026
Spain Talks
Milan - November 19, 2026
Spain Talks
Paris - November 24, 2026
Abu Dhabi
Abu Dhabi - TBC
Spain Talks
Berlin - TBC
Spain Talks
Columbia - TBC
Spain Talks
The Hague - TBC
CONFERENCES
Spain Talks is an event aimed at the tourism sector of the different key source markets in Spain's promotional strategy – a strategy which, through this event, seeks to attract professionals and industry leaders committed to sustainability and the future of tourism. The event offers a unique opportunity for representatives of airlines, travel agencies, tour operators, hotels, destinations, tourism experience providers and other entities in the tourism ecosystem to exchange ideas, learn about the latest trends in sustainable tourism and forge partnerships.
AWARDS
The awards presented at Spain Talks recognise excellence and innovation in sustainability within the tourism sector.Turespaña will present the award to stakeholders and partners in source markets whose commitment and dedication have significantly contributed to the advancement of sustainable tourism in Spain.The piece, designed exclusively by Sargadelos, aligns with Turespaña's commitment to responsible and environmentally friendly tourism. Sargadelos, a Galician ceramics company with over 200 years of history and tradition, champions authenticity and, through its designs, unites territory, tradition, and art.The piece is conceived as a visual metaphor for circular sustainability. It represents the growth of responsible tourism in Spain: an industry rooted in artisanal tradition (the land) but extending its reach toward innovation and knowledge sharing (the future). The sculpture is not a static object, but a network of interconnected forms that symbolise the source markets and the transfer of ideas promoted by SPAIN TALKS. The design, based on its iconic colours of white, blue, and red, focuses on the physical form and visually communicates that sustainability is a process of continuous adaptation and evolution.
CATEGORIES
The award categories related to source markets cover key areas reflecting commitment to sustainability and innovation in tourism. • Media award. The media award will recognise the best coverage of Spain as a destination committed to sustainability, highlighting the importance of communications in promoting responsible practices.• Ambassador award. The award for the best opinion leader, influencer or content creator will honour the best content that highlights Spain as a destination committed to sustainability, underlining the power of these professionals in generating awareness.• Experience award. The award for the best sustainable tourism product will celebrate the marketing of packages, experiences and offers that promote sustainable tourism in Spain, emphasising the importance of offering authentic and environmentally friendly travel.• Business award. The award for the company with the best ESG project will recognise companies' commitment to responsible practices such as carbon footprint offsetting programmes, recycling, accessibility and inclusion of their employees, fostering a focus on sustainability in all facets of business.