Las Rozas and La Roca Village, bespoke shopping in Madrid and Barcelona
Personal shoppers, gastronomy, personalized experiences and expert attention broaden the appeal of both venues
Shopping tourism becomes a more in-depth attraction when the visit is no longer organized solely around a series of boutiques and is instead framed as an experience capable of incorporating style, gastronomy, promenades and personalized attention. This is the formula developed by Las Rozas Village and La Roca Village, part of The Bicester Collection, featuring pedestrian and outdoor spaces designed to be explored at leisure and to turn time spent shopping into part of the overall travel experience. Las Rozas Village, located about 30 minutes by car from the centre of Madrid, offers more than 100 boutiques where Spanish and international brands coexist with a gastronomic offer that invites visitors to extend their day beyond the shopping itself. Restaurants and cafés form part of a route where the customer is able to alternate between fashion, relaxation and dining without ever having to leave the Village. The brands offer discounts of up to 60% off the recommended retail price throughout the year. The experience is centred in particular around personalization. The multilingual concierge, personal shoppers and hands-free shopping service provide for a more comfortable day of shopping and allow each customer to tailor the visit according to their interests. It is also possible to book a personal stylist by appointment, an option designed for those who prefer expert accompaniment and recommendations specifically adapted to their style as part of a hospitality offering in which personalized attention stands out above all. Around 40 minutes from Barcelona, La Roca Village brings this same philosophy to Vallés Oriental. Featuring over 150 boutiques, it unites Catalan, Spanish and international brands, while the dining options add a local dimension to the visit with venues serving regional specialities. The surrounding tree-lined streets reinforce the feeling of a pleasant stroll, turning shopping into just another activity within a leisurely day out.
Services take on even greater significance when the visit is carried out in a group. Both Villages offer targeted attention and benefits that may include welcome services, discount passes for participating stores and vouchers for group leaders and coach drivers. Depending on the size and characteristics of the visit, parking for coaches, personalized signage and welcome packages may also be included. In addition, there are various tailor-made programmes for events and groups that often combine the shopping experience with other activities. The cultural dimension expands the evolution of shopping tourism towards a more diverse product. Las Rozas Village has organized initiatives associated with craftsmanship, talent and creativity, while tourist information supports the connection of both locations with their respective surroundings. Las Rozas Village is home to the Las Rozas Tourist Office, which forms part of the network of tourist information offices of the Community of Madrid, and La Roca Village offers, through its Concierge Services, information about Catalonia, its attractions and points of interest. Shopping can thus be incorporated into an experience that engages with the region and broadens the motivations for travel. Both Villages offer free parking and typically operate seven days a week, except on the closure dates established in their respective calendars. La Roca Village also offers the Shopping Express coach service from the centre of Barcelona, while Las Rozas Village features easy road access from Madrid.