Vietnam Roadshow 2026

Strengthening ties with Vietnam’s tourism sector.

As part of our ongoing strategy in Southeast Asia, the Spain Tourism Board hosted on may 2026 two key events in Vietnam. These gatherings provided an exceptional opportunity to strengthen our networking in a market where we typically have a smaller active presence, allowing us to establish a significant connection with the Vietnamese market.

Networking lunch in Hanoi.

On 20 May, we gathered at the Meliá Hanoi hotel to host an exclusive networking lunch with the capital’s leading travel agents and industry professionals. During this working session, we shared the latest developments and opportunities offered by Spain as a destination, creating a valuable space for dialogue to explore future avenues for commercial collaboration.

Networking dinner and gastronomic experience in Ho Chi Minh City.

On 21 May, we travelled to Ho Chi Minh City, where we organised a networking dinner at the iBERICO - TAPAS y VINO restaurant. This gathering not only allowed us to connect closely with local professionals, but also offered an excellent gastronomic experience featuring authentic Spanish cuisine. In a relaxed and friendly atmosphere, we gave our guests a true taste of Spain.