On September 16, the second edition of “Spain Talks” was held in Copenhagen to celebrate the excellence, dedication, and innovation of the leading figures in the Nordic tourism industry, who have distinguished themselves through their commitment to promoting sustainable tourism.
CONFERENCES
In its second edition of “Spain Talks,” the Spanish Tourist Office in Copenhagen, in collaboration with its counterparts in Stockholm, Helsinki, and Oslo, has developed a comprehensive program of round tables and presentations featuring leaders from major tourist organizations and destinations in both Spain and the Nordic countries. This event will focus on sharing valuable experiences and best practices, fostering dialogue, collaboration, and knowledge exchange to promote a more responsible and sustainable future for tourism.
PROGRAMME
3:00 h Welcome speech and presentation3:05 h Panel 1: How to include sustainability metrics in destination management and promotion strategy? Representatives of Nordic and Spanish tourist destinations respond with their strategy4:00 h Coffee break4:15 h Panel 2: Sustainability as a purchasing lever. Accommodationand travelmarketersshare their insights on how users rate sustainability and how it influences purchasing behavior.5:10 h Panel 3: Spain Talks Nordic Edition: 1 year later. The winners of the Spain Talks Awards 2024 discuss their approach to sustainability, its main challenges and solutions.6:05 h Conclusions6:45 h Awards Ceremony
AWARDS
The awards presented at Spain Talks recognize excellence and innovation in sustainability in the tourism sector. With the aim of highlighting and celebrating initiatives that promote responsible growth in the industry, Turespaña presented the award to players and partners in the Nordic market whose commitment and dedication have made a significant contribution to the advancement of sustainable tourism in Spain. The awards were divided into two different categories and were presented by each of the organizing countries (Sweden, Norway, Finland, and Denmark): Media AwardsAward for the best piece of content on sustainable tourism in Spain, published both online and offline between June 2024 and May 2025. The content should provoke reflection on tourism sustainability by covering topics such as trips to alternative, less crowded destinations or highlighting the material and intangible heritage of these destinations, or their environmental wealth.
- Media Award Finlandia: La periodista Pirjo Houni y la fotógrafa Heli Sorjonen. «La mágica isla de la paz y el amor». Publicado en Mondo.
- Media Award Suecia: Susanne Ytterskog. «La vida en el campo». Publicado en Connoisseur.
- Media Award Dinamarca: Hanne Olsen. «La Manhattan española es uno de los centros turísticos costeros más visitados del país. Pero es posible evitar las multitudes». Publicado en Politiken.
- Media Award Noruega: Lena Eriksen. «Explora lo desconocido en un destino conocido». Publicado en Travelletters.
- Experience Award Finlandia:: «Tras las huellas de la mansión de los secretos en España». Kon-Tiki Tours.
- Experience Award Suecia: «Excursión de un día con Nat Geo: El valle de las naranjas». TUI Musement, proveedor líder de excursiones y actividades del Grupo TUI.
- Experience Award Dinamarca: «Viaje en tren por la costa verde». Spain is More.
- Experience Award Noruega: «Excursión de un día con Nat Geo: los misterios de los guanches desvelados con un arqueólogo». TUI Musement, proveedor líder de excursiones y actividades del Grupo TUI.
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PARTNERS
Further information about Spain Talks 2024 Nordic Edition in Stockholm.