The second “Spain Talks” event will be held on 16 September at 25H Paper Island (Papirøen 25, 1436 Copenhagen) to celebrate excellence, dedication, and innovation in the Nordic tourism industry, honoring those who have stood out for their commitment to promoting sustainable tourism. You can attend this event in person or online.
CONFERENCES
In its second edition of “Spain Talks,” the Spanish Tourist Office in Copenhagen, in collaboration with its counterparts in Stockholm, Helsinki, and Oslo, has developed a comprehensive program of round tables and presentations featuring leaders from major tourist organizations and destinations in both Spain and the Nordic countries. This event will focus on sharing valuable experiences and best practices, fostering dialogue, collaboration, and knowledge exchange to promote a more responsible and sustainable future for tourism.
PROGRAMME
15:00 h Welcome speech and presentation15:05 h Keynote Speaker: Real change. Investment and results of innovation in tourism policy innovation in Spain.15:30 h Panel 1: How to include sustainability metrics in destination management and promotion strategy? Representatives of Nordic and Spanish tourist destinations respond with their strategy16:30 h Coffee break16:45 h Panel 2: Sustainability as a purchasing lever. Transport, service and experience marketers present their experiences with users' sustainability rating.17:30 h Panel 3: Spain Talks Nordic Edition: 1 year later. The winners of the Spain Talks Awards 2024 discuss their approach to sustainability, its main challenges and solutions.18:15 h Conclusions18:30 h Awards Ceremony
AWARDS
The awards presented at Spain Talks represent recognition of excellence and innovation in sustainability within the tourism sector. Aimed at highlighting and celebrating initiatives that encourage responsible growth in the industry, Turespaña will present the award to stakeholders and partners from the Nordic market whose commitment and dedication have significantly contributed to the progress of sustainable tourism in Spain. The awards will be divided into two distinct categories and presented by each of the organizing countries (Sweden, Norway, Finland, and Denmark): Media AwardsAward for the best piece of content on sustainable tourism in Spain, published both online and offline between June 2024 and May 2025. The content should provoke reflection on tourism sustainability by covering topics such as trips to alternative, less crowded destinations or highlighting the material and intangible heritage of these destinations, or their environmental wealth. Experience AwardsAward for the best sustainable tourism product, recognizing the sale and distribution of packages, experiences, and offers that promote sustainable tourism in Spain. The award will honor those offering the strongest connection to local culture, gastronomy, customs, traditions, nature, and people in the destinations.