Madrid, 09 from July from 2024

Training day on the Chinese market

Turespaña is organising an in-person working day in Madrid on 9 July to present the particular features of the Chinese market to the Spanish tourism industry, an event coordinated by the Spanish Tourism Office in Canton (PR of China).Venue: Hotel NH Collection Madrid Eurobuilding

PROGRAMME

9:00–9:30 REGISTRATION    9:30–9:40 WELCOME Miguel Sanz Director General of Turespaña    9:40–10:45 THE CHINESE OUTBOUND MARKET Moderator: Ana Lafuente, Councillor of Tourism in Canton Presenters: María Llinares, Councillor of Tourism in Beijing Irene Gracia, Head of Airport Marketing and International Relations, Aeronautical Data and Markets department at AENA Ellen Böhling, CEO of Inspektour    10:45–11:10 COFFEE BREAK    11:10–12:20 THE CHINESE TRAVELLER: FIT AND DIGITAL TRENDS Moderator: María Llinares, Councillor of Tourism in Beijing Presenters: Ada Xu, Regional Director of Europe and the Middle East at Fliggy Guillem Gisbert, Country Manager Spain & Portugal at Trip.com/Ctrip José Rodríguez, Director of FITUR    12:20–13:30 THE CHINESE TRAVELLER: GROUP AND MICE TOURISM    Moderator: Ana Lafuente, Councillor of Tourism in Canton Presenters: Tony Ong, Chief Business Officer of HCG International Travel Group Carlos Díaz, CEO of Premium Incoming Katherine Tan, Deputy General Manager of China CYTS    13:30–15:00 BUFFET LUNCH    15:00–17:30 PRACTICAL WORKSHOPS ON SOCIAL MEDIA IN CHINA    15:00–16:15 SOCIAL MEDIA IN CHINA: ANALYSIS AND STRATEGIES Moderator: María Llinares, Councillor of Tourism in Beijing Presenter: Sienna Parulis-Cook, Director of Marketing and Communications at Dragon Trail International    16:15–16:30 COFFEE BREAK    16:30–17:30 SOCIAL MEDIA IN CHINA: IMPACT AND SCOPE Moderator: Ana Lafuente, Councillor of Tourism in Canton Presenters: Fu, influencer, and Zhang Jin, Co-funder of Travelling Sisters

REGISTRATION

To attend this training day, it is mandatory to register in advance.IN-PERSON SPOTS ARE LIMITED and subject to prior confirmation by the organisation. The deadline for receiving in-person applications ends on 25 June 2024.The event can also be followed ONLINE and prior registration is also required.In-person and online registration link: REGISTRATION FORM  You can view previous training sessions on Chinese outbound tourism at the following link: Chinese tourism market in Spain. Analysis and training.  For more information, contact jornadas.profesionales@tourspain.es