A commitment to authenticity and heritage preservation drives responsible tourism in the country

Spain is world renowned for its beaches, Mediterranean lifestyle and iconic cities, but inland tourism is gaining prominence with authentic, sustainable and high-quality cultural experiences in less explored destinations. While iconic cities such as Madrid, Barcelona and Seville are known globally, Spain has lesser-visited regions that offer unique charm. Destinations such as Castilla y León, home to impressive medieval castles and the Ribera del Duero Wine Route, and Extremadura, famous for its Roman architecture in Mérida and its gastronomy based on local products such as Iberian ham, are perfect for those seeking the country's authenticity. For travelers interested in history, the Camino de Santiago Navarre and Aragon) and the walled cities of Avila and Segovia (Castile and Leon) offer a journey through centuries of European traditions. And those seeking exclusive experiences will find wine tastings in centuries-old wineries, handcrafted pottery workshops in Talavera de la Reina or private visits to historic monasteries. By visiting these places and extending their stays, international travelers will get to know the true essence of Spain. Travel agencies, for their part, will find in inland tourism an opportunity to diversify their offer and attract niche markets interested in deep cultural experiences.

The new sustainable luxury

Inland tourism is aligned with sustainable tourism and personalized experiences. These regions offer traditional activities, visits to historic vineyards, cultural routes and rural immersion programs, perfect for an audience that values slow tourism and direct contact with local communities. Boutique hotels located in old palaces or rural estates, such as rural inns, the network of Paradores or Ruralka Hoteles, offer exclusive accommodations in environments of great natural beauty and cultural value.

Nature and outdoor activities

Spain is a paradise for nature lovers. National parks such as Ordesa y Monte Perdido in the Pyrenees (Aragon) and Monfragüe National Park in Extremadura offer unique opportunities for ecotourism. From guided bird-watching walks (including species such as the Iberian imperial eagle) to cycling tours through mountainous landscapes and visits to local orchards, inland tourism allows you to enjoy Spain's biodiversity in a responsible way. For tourists interested in photography and breathtaking landscapes, the windmills of La Mancha, immortalized in "Don Quixote", or the lavender fields in Brihuega, are ideal destinations. Travelers can also enjoy hiking the Cares Route in the Picos de Europa National Park, or stargazing in the clear skies of Teruel, recognized as a Starlight destination.

Unique experiences that transcend the conventional

Inland tourism in Spain is also committed to creating memorable moments. From participating in grape harvests in La Rioja or Ribera del Duero, to experiencing rural life in lodgings integrated into organic farms. Programs such as the Model for Sustainable Innovation in Agrotourism Experiences (MISEA), developed by Segittur, allow travelers to connect deeply with local traditions. In addition, cultural festivals such as the Easter Week in Zamora, the Classical Theater Festival in Mérida or the Botillo Festival in El Bierzo represent a unique opportunity to immerse oneself in traditional Spanish celebrations.

Opportunities for high value segments

On the other hand, inland tourism in Spain also opens up significant opportunities for the development of specialized segments such as MICE tourism and senior tourism, which offer high economic value and allow for deseasonalization. These proposals outside the traditional beach destinations and capitals allow you to expand and discover a new facet of Spain.