Dear partners and tourism industry professionals, May marks a key moment for the sector: bookings are consolidating, the high season is approaching, and the work carried out together in recent months is beginning to translate into results. The start of 2026 has confirmed the strong positioning of Spain as one of the most diverse, competitive, and profitable destinations for your international programming. The success of a highly professional FITUR, our strong presence at ITB Berlin, and the numerous meetings held in major source markets have reinforced confidence in Spain as a safe choice for your clients and a real growth opportunity for your business. During this first part of the year, we have continued advancing a sustainable growth model aimed at generating value, differentiation, and greater profitability. Through our Spain Talks: Caring for the Future, we have opened this dialogue in your own markets — this semester in London, Tokyo, and Abu Dhabi — to identify higher-value segments, strengthen experiential products, and adapt our offer to the evolving international demand. The season is already underway. Promotional campaigns are active, coordination with destinations and companies has intensified, and Spain is fully prepared to welcome your clients with a broad, innovative, and high-quality tourism offer. From Turespaña and our Tourism Offices abroad, we remain at your disposal to support promotional actions and joint campaigns, provide updated market intelligence, and strengthen direct contact with Spanish destinations and companies. Our goal is for promotion to translate into concrete and sustainable results for your business. We wish you an excellent season and look forward to continuing to strengthen our collaboration in the coming months. Let’s make it a great summer in Spain. Miguel Sanz General Director of Turespaña