Huesca embarks on a new era for MICE tourism

The platform Tu Provincia Huesca La Magia · MICE Rural unites venues, accommodations, catering and event services

The province of Huesca is strengthening its position as a premier destination for rural MICE tourism through a dedicated new online platform and a Convention Bureau. These two resources are designed to consolidate regional offerings, support event organizers and facilitate meetings, conferences, incentive trips and corporate activities in settings where nature, heritage, gastronomy and professional services provide each gathering with a distinctive identity year-round. Work and relaxation are no longer opposing ideas when the event takes place in a destination that turns meetings into memorable experiences. Under the brand Tu Provincia Huesca La Magia · MICE Rural, Alto Aragón presents a model that blends professional event planning with serene landscapes, outdoor activities, charming accommodations and tailor-made experiences designed to inspire teams beyond traditional formats. This platform serves as a practical tool to streamline event organization with greater ease. Each venue combines accommodation and meeting rooms, catering services, restaurants, décor, sound, lighting, event planning and production, as well as complementary suppliers. This option makes it possible to host strategic meetings, conferences, corporate presentations, incentive trips and team-building activities through a range of local, combinable resources across the province. One of its key strengths lies in its ability to streamline and organize the offer. This dynamic, interactive map makes it easy to locate resources across the region: an advanced search function lets you filter by region, category or service combinations, while smart navigation connects nearby businesses and offerings. These features make it possible to design a program with no prior knowledge of every municipality, while helping find solutions suited to the size, timing and specific needs of each event. The new website supports seamless progress from the initial search to detailed event planning. Users can add businesses and services to their proposals, select dates, plan each day, arrange accommodation, activities, meals and additional services, and share their itinerary with teams, clients or co-workers. For those seeking a starting point, the platform features a recommendation system driven by dynamic questions to provide an initial selection of resources tailored to the project's requirements. The Huesca Province Convention Bureau, part of TuHuesca, offers expert guidance and support. This service coordinates the region’s offerings and connects event organizers with accommodation options, restaurants, unique venues, activity providers, transport companies, guides and suppliers. Its services include personalized consulting, support with proposals, coordination of site visits, logistical information, destination promotion and the creation of professional materials related to rural MICE tourism. The experiential aspect significantly expands the potential of every program. The province boasts versatile venues for meetings and conferences, outdoor adventure activities, culinary experiences, cultural offerings, as well as rural lodgings and hotels. These events can include team-building experiences in natural surroundings, wine tourism, cultural and heritage tours, guided hikes, mountain routes by 4x4 vehicles, rafting, climbing, cycling or paragliding. The regions each bring their own unique character to the destination. Alto Gállego blends nature, wellness and mountains in the Aragonese Pyrenees; Ribagorza features reservoirs and mountain landscapes; Los Monegros provides unique spaces and vast horizons for events with genuine character, while La Jacetania combines adventure, heritage and charming villages year-round. Additionally, Bajo Cinca, Cinca Medio, Guara Somontano, Hoya de Huesca, La Litera, and Sobrarbe round off the province with different business and tourism resources. This initiative positions Huesca within a distinct niche of meetings tourism: professional events connected to rural settings and direct engagement with the local environment. The website’s technology streamlines event planning, while the Convention Bureau offers in-depth destination expertise, support and access to a network of businesses and services.

Location

The province of Huesca is situated in northern Aragon, in northeastern Spain, sharing a border with France. The capital city connects to Zaragoza via the A–23 and links to the A–22 towards Lleida via the N–240. Its intermodal station provides high-speed AVE train services to Madrid and regional trains to Zaragoza. Zaragoza serves as the primary commercial airport.