Letter from the General Manager of Turespaña

The latest edition of FITUR represents a privileged space for learning about the trends transforming tourism, discovering new offers and establishing alliances that contribute to the growth and competitiveness of the entire sector.

Dear partners and tourism industry professionals, Yet again this year, FITUR, Spain’s largest international tourism event and one of the world’s leading industry references, will become an essential gathering point for professionals from all around the world. The trade fair represents a privileged space for learning about the trends transforming tourism, discovering new offers and establishing alliances that contribute to the growth and competitiveness of the entire sector. Tourism is subject to constant evolution. Travellers’ motivations are changing, new ways of travelling are emerging and products and experiences capable of meeting demands that are increasingly diverse, discerning and dedicated to sustainability are appearing. In this context, Spain continues to promote an innovative, authentic and high-quality tourism offer based on the diversity of its destinations and the sector’s ability to adapt to the new expectations of visitors. FITUR represents a unique opportunity to understand this evolution firsthand. During the days of the trade fair, Turespaña and the directors of our Ministries of Tourism abroad will have the opportunity to identify new trends, discover emerging products, connect with companies and destinations throughout Spain and learn about initiatives that will shape the future of tourism in areas such as sustainability, digitalization, culture, gastronomy, active tourism and high value-added experiences. All of this knowledge will be crucial to be able to continue working with you in international markets. Our goal is to bring you the best experiential concepts that Spain has to offer, provide you with access to new tourism products and services and help you meet the expectations of travellers who are increasingly interested in unique, sustainable and authentic experiences that generate value both for those visiting our country and for those who work daily to make it possible. At Turespaña, we want to continue serving as a bridge between the Spanish tourism offer and you, the professionals in our source markets. FITUR offers us an excellent opportunity to identify new developments, detect opportunities and subsequently transfer all this knowledge to you to support the promotion and marketing of Spain throughout the world. We hope that this edition of FITUR will once again be a space to learn, get inspired and discover new opportunities for collaboration. A place to anticipate the future of tourism and to continue working together to construct an increasingly innovative, sustainable, diverse and competitive Spanish tourism offer. Warm regards, Miguel Sanz