MICE Familiarization Trip

MICE Familiarization Trip

The Spain Tourism Board in Singapore concluded a MICE Familiarization Trip for key travel agents from Thailand, showcasing Spain’s world-class offerings for Meetings, Incentives, Conferences, and Events (MICE). The trip covered major cities and regions including Córdoba, Málaga, Ronda, Barcelona, Madrid, and Toledo.

The program offered participants an immersive experience of Spain’s diverse MICE potential — from iconic cultural landmarks and modern infrastructure to premium hotel inspections and culinary highlights. The itinerary demonstrated how Spain seamlessly blends tradition and innovation, making it a top-tier destination for business events and incentive travel.

The Thai market remains one of our most valued partners in Southeast Asia. Through this fam trip, we aim to further strengthen our collaboration and offer Thai professionals a first-hand look at Spain’s exceptional MICE capabilities. We look forward to welcoming more MICE groups from Thailand in the near future.