Australia Roadshow

Australia Roadshow

The Spain Tourism Board will host a Roadshow in Australia from November 24 to 28, 2025, with events taking place in the cities of Melbourne, Sydney, and Perth.

This roadshow forms part of Turespaña’s broader strategy to strengthen Spain’s position in long-haul source markets. Australia has shown consistent growth as a high-value outbound market, with travelers known for their extended stays, strong interest in cultural and experiential tourism, and high average spending. The roadshow aims to reinforce Spain’s image as a top-tier travel destination and to build stronger commercial links between Spanish destinations, tourism providers and key players in the Australian travel industry.

Through a series of professional one-on-one encounters and destination presentations, the initiative will highlight the richness and diversity of Spain’s tourism offerings, promote more regions, and encourage Australian travel companies to broaden their Spain-related portfolios. It also reflects Spain’s proactive approach to global tourism promotion and underscores the country’s commitment to engaging with high-potential markets.