SPAIN TRAVEL MARKET EUROPA 2026 RIUNISCE A PAMPLONA PROFESSIONISTI DEL TURISMO EUROPEO

From 14 to 18 September, Pamplona hosted Spain Travel Market Europa 2026, a professional event organised by Turespaña that brought together European buyers and representatives of Spanish tourism companies and destinations at the Palacio de Congresos y Auditorio de Navarra Baluarte. The event provided an extensive platform for networking and B2B meetings, together with a range of activities and technical visits aimed at showcasing the diversity of Spain’s tourism offering and fostering new business opportunities. For this edition, the Spanish Tourist Office in Rome invited five tourism professionals: three from Türkiye, one from Greece and one from Italy. They took part in meetings with Spanish companies and destinations and had the opportunity to discover a range of tourism proposals first-hand.

Spain Travel Market

The programme placed particular emphasis on products and experiences related to sustainable tourism, slow travel, nature, rural destinations, cultural routes, food and wine tourism and premium tourism, as well as including a technical visit dedicated to Navarra. Participation in the event allowed the invited professionals to discover new proposals, establish contacts with Spanish suppliers and destinations, and explore opportunities to incorporate new products into their commercial programmes.