The Spanish Tourist Office in London will host Spain Talks. Caring for the Future conference, which will be followed by the presentation of the Sustainability Awards, during which an award will be given to Spain as a sustainable destination. The summit will address issues related to the challenges of changing current tourism models, as well as how to transform those models to safeguard our social and cultural heritage for future generations. The conference will also address the promotion of "harmonious" tourism, aimed at guaranteeing sustainability for all players of the tourism sector, as well as the challenges of achieving a good balance between the demand and supply of tourism products and the capacity to adapt to the current market conditions. This event will serve as a link between the United Kingdom and Spain, strengthening their strategic relations and promoting international communication through this event. Participants from the Spanish and British tourism industries will be the main attendees of the conference, as well as key press representatives from the tourism sector. In addition to the conferences, attendees can also attend the round table discussions and other discussion spaces where they can interact more personally with other attendees from relevant fields of the tourism sector. Finally, representatives of sponsoring destinations will also attend the event, such as Jaime Martínez, Major of Palma, and Tatiana Gonzalez, Head of Tourism Asturias.