Art, fashion, emerging design, and gourmet products lie at the heart of Spain’s premium shopping scene

Spain is firmly cementing its position as a strategic destination for shopping tourism, attracting both high-spending international visitors and those seeking more authentic, local experiences. The luxury segment’s steady growth, together with the variety of destinations embracing local commerce, craftsmanship, and design, has shaped a landscape that blends profitability with cultural identity and global appeal. The country offers excellent conditions for shopping tourism, with an advanced VAT-refund system, a diverse and high-quality retail scene, and outstanding value for money compared to other European destinations. According to the latest data from Global Blue, sales to international tourists increased by 23% over the past year, with a remarkable 26% rise in the luxury segment, which now accounts for 55% of total foreign-tourism spending in Spain. The country has now surpassed France and Italy as the favorite destination for visitors from Latin America, demonstrating a recovery rate above the European average in markets such as China and the Persian Gulf. Meanwhile, this momentum in high-impact retail is complemented by a renewed focus on destinations that combine commerce with cultural identity and authentic local experiences. Madrid. Madrid’s Salamanca district is the beating heart of luxury shopping, home to prestigious and haute-couture brands. Meanwhile, those on the hunt for antiques and unique treasures are sure to fall in love with El Rastro in the La Latina neighborhood—an alternative, traditional, and vibrant area. Barcelona. The Passeig de Gràcia is a bustling shopping avenue, renowned for its modernist architecture and international brands. The Carrer dels Tallers is another great alternative, brimming with independent vintage-fashion boutiques, live music, and local crafts.

Aerial view of Passeig de Gràcia from the top of the Casa Milà (Barcelona, Spain) © Shutterstock

Bilbao: The Seven Streets. A vibrant old quarter blending fashion, emerging design, traditional taverns, and markets like La Ribera—perfect for leisurely strolls and shopping with authentic local charm. A Coruña: Plaza Lugo. Galicia’s “Golden Mile” puts design and fashion in the spotlight with artisanal shops, concept stores, local and international brands, and of course, outstanding cuisine. Málaga: Calle Larios and the Port. A pedestrian avenue framed by historic architecture and vibrant urban shops, leading straight to the port—with stunning views, exquisite dining, and rich cultural experiences. Marbella: Puerto Banús. Home to over 100 luxury brands, this complex showcases collections from renowned international designers. Las Palmas de Gran Canaria. The Vegueta and Triana neighborhoods invite shoppers on a dynamic route combining international brands with artisanal traditions and tax advantages, making this archipelago a highly competitive destination.