Dear tourism professionals, Spain has just approved its new Spain Tourism 2030 Strategy, a roadmap that will guide the country’s tourism action with the goal of promoting a balanced, inclusive, and sustainable tourism model. This strategy aims to position Spain as a global leader in sustainable tourism, built on two clear principles: placing people at the heart of the tourism ecosystem, and delivering true sustainability — economic, social, and environmental — to ensure a competitive, responsible tourism model that generates well-being for communities and territories. Our country is diversity, culture, and nature — but it is also innovation and sustainability. This strategic vision is already taking shape and can be translated into memorable and profitable experiences for your clients: - Sustainability that creates value: hiking in the Picos de Europa, wildlife watching in Asturias and Extremadura, or ecotourism in the Canary Islands and Galicia demonstrate a unique blend of conservation and authenticity.- Premium and circular experiences: responsible exclusivity and local proposals with positive social and environmental impact — from wine routes in Rioja Alta or Ribera del Duero to sustainable gastronomy recognized with the Michelin Green Star; efficient destinations such as Benidorm or Lanzarote; or hotel chains like Iberostar, Barceló, or Meliá that already incorporate responsible luxury across their services.- Year-round tourism: surfing in Cantabria or Andalusia; cycling routes in Mallorca; cultural experiences such as the Toledo film route or the heritage of Córdoba. Flexible itineraries made possible by Spain’s high-speed rail network — the largest in Europe — and pioneering cities in sustainable mobility such as Barcelona, Valencia, and Madrid.- Innovation at the service of the traveler: Smart Destinations (Smart Destination Platform) and Spain’s Tourism Artificial Intelligence Assistant are enhancing management, personalization, and competitiveness for destinations. Spain is not only a tourism leader — it is a strategic partner. Through our Tourism Offices abroad, you can access ready-to-use promotional materials, connect with committed destinations and businesses, and design products for any segment: premium, family, nature, city breaks, or MICE. Count on us to help you find the perfect product for your clients. Warm regards, Miguel Sanz Director General of TURESPAÑA