Dear tourism professionals, 2026 will be a pivotal year. Spain is determined to continue leading global competitiveness thanks to its connectivity, product diversity, and strong commitment to innovation. This leadership is a shared opportunity: a country fully prepared for unique itineraries (city + nature + coast), authentic experiences—local gastronomy, astrotourism, cultural routes—and a high-value traveler who increasingly seeks quality and sustainability. FITUR 2026 (January 21–25) will once again be the global epicenter of tourism. It is an unmissable event where major trends are transformed into agreements, products, and commercial partnerships. More than one hundred consolidated and emerging destinations, tech companies, airlines, and tourism brands will present their latest developments. This is where relationships are built, markets are tested, and entire seasons take shape. Spain will be there with the full strength of its diversity. From our islands to iconic cities and rapidly growing rural regions, all showcasing experiences ready for market.We invite you to take full advantage of FITUR to explore new products, expand into new markets, and build strategic partnerships. At our stand, Turespaña’s network of Tourism Offices will be at your disposal to help you schedule meetings—with Tourism Counsellors as well as with Spanish destinations and companies leading tourism innovation. It is the ideal moment to discover new products, seal collaborations, and prepare the season ahead together. We look forward to seeing you in Madrid as we build an unforgettable 2026. Warm regards, Miguel Sanz Director General of TURESPAÑA