Dear tourism sector professionals, In 2026, Artificial Intelligence is already transforming your sales processes, but AI has a limit: it is only as good as the data that feeds it. To close a sale today, technology alone is not enough; you need to know your customer better than anyone else. At Turespaña, we want to provide you with our greatest competitive advantage: knowledge. - Anticipate demand: Do not wait for the customer to ask. Our trend reports will tell you what high-value travelers will be looking for next summer. - Precise segmentation: Do you know what really motivates the pure leisure traveler, the business traveler or the premium tourist in your market? We can provide you with data to personalize your offer still further. - Profitability over volume: Use our spending and connectivity data to focus your commercial efforts where margins are higher, not just volume. I invite you to explore our website conocimiento.tourspain.es and to enquire with your nearest Tourism Office to get specific insights into your market. Let’s make the data work for your business. Kind regards, Miguel Sanz Director General of TURESPAÑA