Letter from the General Manager of Turespaña

Dear tourism professionals, Spain is a land of unforgettable experiences. From a sunset tasting in La Rioja, a journey through the white villages of Andalusia, or a day of surfing along the Asturian coast, to a gastronomic tour that’s all about olive oil or cycling the historic Greenways. Each of these experiences shares a common thread: the authenticity and passion with which our destinations welcome travelers. This is the very essence of the Experiencias Turismo España program, which encourages our destinations and businesses to develop high-value tourism proposals, ready to bring to market and tailored to diverse traveler profiles. Al this, with the clear goal of enriching Spain’s experiential offerings—while celebrating the heritage and traditions of each region. At Turespaña, we fully embrace this mission, working to promote genuine and sustainable experiences that not only enhance the quality of tourism and the well-being of local communities, but also offer unique enjoyment to our international visitors all year round. These unique getaways (2–4 days), ready to be integrated into your campaigns and catalogues, include: 1. Under the Stars. Astrotourism in Starlight Reserves: clear skies, night-time workshops, and local cuisine. 2. Storytelling Routes. Greenways: former railway lines transformed into trails that blend nature, heritage, and soft mobility. 3. Creativity in Nature: Photograph and Paint Spanish Nature (FYPNE) combines art, wildlife, and specialist accommodation—just perfect for slow travel. 4. Authentic Culinary Experiences: tastings, workshops, and pairings at local wineries, olive mills, or cheese dairies. 5. Travel with Pride: the Spanish LGBTI Tourism Experiences Guide brings together verified accommodation, activities, and events to craft authentic, safe, and inclusive itineraries. 6. Spain on Film. Screen Tourism: iconic film locations such as Formentera, Burgos, and Seville, ready to be explored. Many of these experiences come with complete sales kits—including descriptions, photographs, and indicative pricing—to be quickly integrated into your portfolios and campaigns. Through our network of Tourism Offices abroad, we can help you connect with promoters, access schedules, and take part in sector-specific fam trips. At Turespaña, we work hand in hand to continue showcasing Spain’s diversity, authenticity, and excellence. Warm regards,   Miguel Sanz Director General of TURESPAÑA