Inland Spain, the best-kept secret of international tourism
The country’s inland areas establish themselves as a sustainable alternative for the international traveler
Spain presents itself to the world with a renewed focus, shifting its focus to less-traveled areas. Through its international campaign, Turespaña has positioned the country’s interior as a destination that prioritizes sustainability, connection with the local community, and cultural wealth. Beyond the major cities and the coastline, travelers are offered a journey in which authenticity is not just a strategy, but a way of life. Twelve regions have participated in this first phase of the Think You Know Spain? Think Again campaign, which promotes less-explored routes such as the Senda del Oso cycle and hiking path in Asturias, the volcanic landscapes of La Garrocha, or the famous monasteries carved into rocks of the Matarraña in Aragón, not forgetting the glacial valleys of Castile and León or the dehesa pastures of Extremadura.
Travel slowly, connect more The campaign embraces slow travel, a philosophy inviting travelers to journey peacefully, pause to appreciate details, and allow the environment to set the pace. Experiences like sleeping in an old convent in León, discovering the secrets of bobbin lace in a Castilian square, or letting yourself be guided by locals on scarcely signposted routes blend discovery and belonging. In these destinations, the quality of our time is measured in conversations, shared flavors, and silences in the heart of nature. Living culture, preserved environment This offering highlights experiences connected to the territory and tradition. In Castile-La Mancha, tourists can attend classical theater performances at the Corral de Comedias in Almagro or visit artisan workshops such as the Casas de Lázaro sewing factory. In Andalusia, practicing yoga opposite the Serranía de Ronda, relaxing in the Arab baths of Córdoba, or walking through Doñana at dawn come together to shape an offering that combines wellness, nature, and culture. Gastronomy is no exception, with artisanal cheeses from the Pyrenees, the truffles of Teruel, and the wines of the Ribeira Sacra in Galicia, highlighting the close bond between territory and tradition.
Tourism considerate of residents The new model seeks not only to diversify the offering, but also to balance its impact. Inland tourism favors destinations with lower demographic pressure, greater environmental resilience, and a range of attractions based on endogenous resources.