Ibiza and Menorca, MICE destinations where environment and identity add value
Ibiza and Menorca are enhancing their positioning in the MICE tourism sector with products that go beyond infrastructure. The islands offer good transport links, professionalization, and versatility in their venues, while also adding a distinctive value linked to their cultural identity and natural surroundings. While the former emphasizes the fusion of cosmopolitan and traditional elements, the latter is taking great strides in organizing events in unique locations that resonate with its heritage and relaxed lifestyle. Ibiza: transport links, versatility, and experience Ibiza has established itself as one of the strongest emerging destinations for MICE tourism. Its international airport, ease of internal transportation, and hotel offering adapted to all kinds of business meetings make it a strategic option for companies seeking alternatives to the major capitals. The island combines functional spaces, such as the Congress Center, with a range of venues that integrate nature, architecture, and exclusivity: agritourism, beach clubs, iconic estates, and international clubs.
On top of all this, the island enjoys a network of specialized companies and an environment that’s just perfect for the organization of incentives and teambuilding activities throughout the year. With over 300 days of sunshine and an average temperature of 64°F, Ibiza offers experiences such as kayak tours, nocturnal horse-riding routes, or sea events in a setting that balances professional intensity with the chance to switch off. Menorca: unique spaces and an accessible environment In recent years, the MICE segment in Menorca has decisively committed to its expansion. Its mild climate and manageable size make it possible to combine work and leisure over an extended season, spanning from spring to fall without having to worry about the weather. The proximity of all points of interest reduces travel times and facilitates the logistics of any event. What’s more, the island also boasts a modern hotel infrastructure equipped to host meetings, conventions, and conferences. All this is complemented by a range of trade-fair venues, auditoriums, and multipurpose rooms ensuring great operational versatility. The Lazareto de Maó, the Teatro Principal, the Claustre del Carme, or La Mola are just a few examples of venues that add character, history, and exceptional views to the island’s offering. With regular flights to the main capitals of Europe, Menorca is consolidating its position as a convention destination with added value.
