Spain Designed for Feeling, a new project to connect brands and travelers

Experience tourism takes a step forward with the launch of Spain Designed for Feeling (SDF), an initiative from the Leading Brands of Spain Forum (FMRE) that invites visitors to dive in and discover Spain through 130 authentic and memorable offerings. Each experience has been carefully commissioned by 45 of the country's best recognized brands. The catalog is broken down into six categories to connect travelers with Spanish culture, traditions, and lifestyle. Tourists will find two types of immersive experiences: the exclusive, aimed at those seeking tailor-made and luxury proposals, and the genuine, designed for the general public to access in a simple way.

Iberian-ham and wine tasting experience offered by Cinco Jotas

Lovers of good food will be able to enjoy the wealth of Spanish cuisine through the Gastronomy options, where they will find tastings of Iberian ham with the best ham masters of 5J, or an experience learning about the lifecycle of sturgeons and the process of making Riofrío caviar. Visitors can also book a tour of the La Chinata agricultural-production fields and paprika plant or opt for olive-oil tourism experiences in centenary olive farms such as Hacienda Guzman or a gastronomic workshop in a Txoko with Beronia. The Wineries category highlights Spanish wine and offers a tour of the most prestigious brands. Experiences range from visiting historic wineries and participating in tastings with expert winemakers, to learning about the winemaking process in various denominations of origin and savoring exclusive pairings with local products. Spain's sporting identity will be reflected in the Sport category, which includes private visits to iconic stadiums, such as the Santiago Bernabéu, or an introduction to golf with expert instructors at Barceló Montecastillo.

UNOde50 personalized jewelry workshops

For those looking to explore the world of Spanish design, fashion, and creativity, Lifestyle will offer personalized jewelry workshops with brands such as TOUS and UNOde50, or fashion experiences with renowned brands such as Roberto Verino. Travelers who prefer to disconnect and pamper both body and mind will discover exclusive spa treatments in luxury hotels, wellness retreats in natural landscapes, or yoga and mindfulness sessions in iconic settings within the Well-being category. In the Heritage section, tourists will learn about Spain's cultural legacy. Highlights include a VIP tour of Madrid's Teatro Real, which includes a flamenco show and dinner with a view of the Royal Palace. They’ll also have the chance to relive the golden age of the great railroad journeys with Renfe's luxury trains; or learn how Spanish guitars are made thanks to a renowned luthier. Turespaña will promote the experiences through its international channels, including the official tourism platform Spain.info. Tourism professionals, including tour operators and travel agencies, will be able to arrange visits and request information directly from the companies responsible for each experience through the official Spain Designed for Feeling website.