Nature, gastronomy, and good connections make Asturias a strategic hub for meetings and events

Thanks to top-quality infrastructure and exceptional natural surroundings that promote a productive break from the everyday and professional inspiration, Asturias has established itself as a strategic destination for incentive tourism. With its major cities all located in touching distance, an expanding range of unique venues, and improved air and high-speed rail links, this region has cemented its standing as a competitive choice for meetings, conventions, and high-value corporate travel. Within the urban area formed by Gijón, Oviedo, and Avilés—all less than 30 minutes apart—tourists will find over 2 million square feet of conference venues, including the Universidad Laboral, the Oscar Niemeyer International Cultural Center, and the Oviedo Exhibition and Congress Center. What’s more, the destination also offers a range of distinctive spaces such as historic palaces, museums, and the Casas de Indianos (exquisite 19th- and 20th-century mansions built by rich Spanish emigrants), along with a hotel capacity exceeding 17,000 beds across various categories, supported by quality labels like Casonas Asturianas, Aldeas de Calidad Rural, and Sidrerías de Asturias, among others.

The Oscar Niemeyer International Cultural Center, this architect’s first creation on Spanish soil, is located in the town of Avilés © Turismo Asturias | Amar Hernández

The natural environment offers a host of opportunities for additional activities, particularly in the fall: with everything from hiking and surfing to brown-bear watching. Pair this with traditional cuisine, made up of dishes like fabada or chestnut stews, and you’ll discover a sensory experience that connects the business world with the local land. Improved connectivity further enhances accessibility: the AVE high-speed train links Asturias to Madrid in just three hours, while flights offer connections to 12 European airports and a further 17 across Spain, making it easy for groups to arrive from various parts of the country and across Europe. With this blend of infrastructure, landscape, and culture, the Principality of Asturias represents an ideal setting to foster creativity, collaboration, and team cohesion.