Between November 3rd and 8^th, six Turkish influencers took part in a promotional trip through Madrid and its surrounding areas, organized by Air Europa in collaboration with the Spanish Tourism Office (OET) in Rome. The goal of this initiative wat to strengthen Spain´s image in the Turkish market as a diverse, sustainable, and high-quality tourist destination, highlighting its cultural heritage, rich gastronomic offerings, the excellence of its tourism services, and the new direct connection between Istanbul and Madrid. During their stay, the participants visited some of Madrid´s main attractions and nearby destinations. The program combined visits to heritage sites with gastronomic experiences that reflected the region´s culinary richness. In Madrid, they had the opportunity to explore the historic district of Los Austrias and the Gallery of the Royal Collections, as well as to savor local cuisine at the restaurants Posada de la Villa and Picalagartos.

Participantes en la Bodega del Nero

One of the days was devoted to the surroundings of Madrid, featuring a visit to the Royal Palace of Aranjuez and its renowned gardens. Afterwards, the group traveled to Chinchón to visit the Bodega del Nero winery, where they learned about the region´s winemaking tradition. The day concluded with a dinner and a flamenco show at Corral de la Morería, one of the most renowned tablaos in the country. The itinerary also included a visit to the city of Cuenca, where the participants were able to appreciate the value of this UNESCO world heritage site. Finally, they returned to Madrid to explore the Landscape of Light and enjoyed a shopping experience at Las Rozas Village. With this initiative, Air Europa and the Spanish Tourism Office in Rome – responsible for the Turkish market – strengthened their commitment to the international promotion of Spain and its positioning as a leading destination for cultural, gastronomic, and shopping tourism.