Istanbul, February 16, 2026 - February 18, 2026

REGISTRATION TO “MERHABA ISPANYA” FOR SPANISH TRADE PARTNERS IS OPEN

Mehaba Ispanya will take place, 16–18 February 2026, in Istanbul.

The Spanish Tourism Office in Rome is pleased to announce Spanish trade partners the opening  of registrations for the “Merhaba Ispanya” Trade Days, which will take place in Istanbul from 16 to 18 February 2026. This initiative is aimed at Spanish tourism promotion organizations, companies offering tourism products and services in Spain,  to meet  Turkish tour operators and tourism sector companies with an interest in tourism to Spain.

Join the Event

    1. Complete the application form at the following link: Direct Trade Days – Istanbul 2026.
    2. Download the form and sign it digitally (or scan it with signature, date, and stamp).
    3. Send it by email to roma@tourspain.es before 16 December 2025 at 14:00 (local time in Rome).
Further information is available in the “Calendar of Trade Support Days” section on the Turespaña website.

A booming market for Spain

With over 87 million inhabitants Türkiye has become an important market for Spanish tourism promotion. An estimated 15 million residents in Türkiye have the economic capacity to travel abroad and increasingly choose European destinations  with a projected figure of up to 2,5 million as potential tourists to Spain.   The number of Turkish tourists visiting Spain has grown significantly: from 139,427 visitors in 2021 to over 612,000 in 2024, according to INE (Frontur) data. Furthermore, these are high-value tourists, with an average daily and per-person expenditure above the international average INE (Egatur).

Rising air connectivity

Passenger arrivals from Turkey exceeded one million in 2024, and growth continues in 2025: up to September, arrivals have increased by 21% compared to the same period last year. The opening of new routes and increased flight frequencies from Ankara, Istanbul, and Izmir further strengthen this market’s potential. The “Merhaba Ispanya” Trade Days represent a strategic opportunity to boost Spain’s presence in one of the fastest-growing and most promising international markets. The Spanish Tourism Office in Rome remains at your disposal for any further inquiries.