Within the framework of the "Merhaba İspanya" Workshops organised by Turespaña, the programme of the second day in Istanbul focused on an intensive professional B2B meetings agenda, structured in individual 10-minute sessions during the morning and afternoon, enabling over 1,000 business encounters between the 31 Spanish exhibitors —14 destinations and 17 companies— and more than 200 Turkish agencies and tour operators. This direct B2B workshop format was complemented with networking moments during lunch and coffee breaks, as well as two blocks of sectoral presentations aimed at buyers and exhibitors, delivered by key representatives such as Gonzalo Ceballos (Tourism Counsellor at the Spanish Embassy in Türkiye), airline executives (AJet, Air Europa, Turkish Airlines, Vueling) and Spanish entities such as Across Spain DMC and Costa Blanca. The day concluded with a cocktail reception that served as a relaxed meeting point to strengthen commercial cooperation between both markets, within a context of surging growth in Turkish tourism to Spain.