The MICE Trip to Seville has established itself as a key opportunity for international agents and decision-makers to gain first-hand insight into the tourism and congress offerings of the Andalusian capital. Organized with the support of the Spanish Tourism Office (OET) in Rome, the program combines technical visits, cultural and gastronomic experiences, and professional meetings aimed at strengthening Seville’s position as a leading MICE destination. The event kicks off at the Radisson Hotel with an official presentation of the city, followed by a networking session between international agencies and local providers. The itinerary includes visits to the Santa Cruz Quarter, Seville Cathedral, the Barceló Renacimiento Hotel, and distinctive venues such as Evenhorse, Hacienda Guzmán, and the Sevilla Fashion Outlet—highlighting a diverse offering that blends culture, sustainability, and high-quality leisure. This trip confirms Seville’s growing relevance on the international professional tourism map, combining world-class infrastructure with authentic, sustainable experiences that foster business development and strategic exchange.