On September 24, Boston will host the second edition of 'Spain Talks: Caring for the Future' in the USA, an event celebrating the excellence, dedication, and innovation of leaders in the tourism industry. The event will highlight their commitment to promoting sustainable tourism.
CONFERENCES
In this edition of “Spain Talks”, the Spanish Tourism Office in New York will offer an extensive program of round tables and conferences with the participation of leaders of leading entities and destinations in the tourism field in Spain and USA. The Spanish Tourist Office is hosting this event focused on sharing valuable experiences and best practices related to the main challenges facing major tourist destinations, such as Spain, in promoting responsible tourism. It is an opportunity for dialogue, collaboration, and exchange of knowledge around the key challenge facing our sector today. The Spanish Tourist Office will host this conference focused on the social sustainability of tourism, aiming to share valuable experiences and best practices regarding the main challenges faced by major tourist destinations, such as Spain, in promoting more responsible and committed tourism. It will be an opportunity for dialogue, collaboration, and knowledge sharing on the social aspects of destinations and the pursuit of balance between tourism activities and local communities.

PROGRAMME
03:00 Registration & Check-in 03:30 Welcome 03:45 Lanzarote Tourism Board Talk 04:00 Panel Discussion: Beyond the Environment –Social Responsibility & Community Impact 05:00 Mallorca Tourism Board Talk 05:15 Break 05:30 Panel Discussion 2 –Destinations & Operators: How We Partner for Change 06:30 Event Closing 07:00 Awards Ceremony
AWARDS
The awards given at Spain Talks represent a recognition of excellence and innovation in sustainability in the tourism sector. Aimed at highlighting and celebrating initiatives that promote responsible growth in the industry in USA, the awards are divided into four distinct categories: - Media award. Best Media Outlet Recognizes the best media coverage of Spain as a destination committed to sustainability, highlighting the importance of communication in promoting responsible practices. - Ambassador award. Best Endorser, Influencer, or Content Creator Recognizes the best content that highlights Spain as a destination committed to sustainability, emphasizing the power of these profiles in raising awareness. - Experience award. Best sustainable tourism product Recognizes the commercialization of packages, experiences, and offers that promote sustainable tourism in Spain, emphasizing the importance of offering authentic and environmentally respectful trips. - Business award. The company with the best ESG project Recognizes the commitment of companies to responsible practices such as carbon footprint compensation programs, recycling, accessibility, and inclusion of their workers, promoting a focus on sustainability in all aspects of the business.