The Wine Routes have become one of the most demanded experiences in Spain
A municipality in Zaragoza is elected European City of Wine 2025
Wine tourism has established itself as one of the main tourist offers in Spain, attracting professionals and wine lovers from all over the world. In 2023, the latest complete data available, the 37 Wine Routes that are part of the Wine Routes of Spain Product Club, received almost 3 million visitors, with October being the month of greatest affluence, thanks to the grape harvest. The Wine Routes offer a perfect combination of wines and local gastronomy in their restaurants, charming accommodations within the framework of wine-growing territories and landscapes, museums that invite to new sensory experiences and unique and singular activities related to the world of wine. The recent designation of the European City of Wine 2025, awarded to the Zaragoza municipality of Cariñena, by the European Network of Wine Cities (RECEVIN), reinforces Spain's leadership in this segment, highlighting the cultural and winemaking wealth offered by the country.

Asturian cider, more than a beverage, is a symbol of social and cultural cohesion that helps to preserve the landscapes of the area, both in its natural and human dimension, fixes population in rural areas, promotes the development of a typical gastronomy, is part of traditional festivities and contributes to the conservation and transmission of musical and linguistic heritage. This international recognition represents an exceptional opportunity to enhance the attractiveness of Asturias as a cultural and gastronomic destination, attracting visitors interested in its traditions and strengthening the local economy. Spain now has 22 cultural events with this recognition from the United Nations Educational, Scientific and Cultural Organization. This incorporation is expected to further boost the creation of thematic routes, visits to cider mills and cider-related activities, enriching the region's tourist supply.
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