IV International Congress on Accessible Tourism
The OET (Spanish Tourism Office) of London participated in the fourth edition of the International Congress on Accessible Tourism, presenting the Spain For All campaign.
The Valencia Conference Centre hosted around 300 attendees on February 19th and 20th, including companies and institutions dedicated to the accessibility and inclusivity sector, tourism experts, destinations recognized for their examples of good practices, and media outlets.
The tight and dynamic agenda of the Congress began with the institutional opening by the regional government authorities of Valencia, Tourism, and the city of Valencia, as well as Impulsa Igualdad. This was followed by numerous presentations, talks, and round tables, featuring representatives from different key players in the accessibility sector. Attendees also had the opportunity to participate in parallel training seminars and engage in networking during breaks between sessions.
Jesús Ruiz, Head of Sustainability and Impact at the OET London, was responsible for presenting the Spain For All campaign to the large audience. This inclusive and social integration initiative, which is part of the sustainability policy implemented by the OET London for more than three years, has been well received by the British tourism sector. The office has established an Advisory Board, composed of key tourism agents, consultancies, and associations specializing in the disability sector, including ABTA, TUI, and IMPULSA IGUALDAD, with the aim of analyzing, delving into, and responding to the specific needs of this group.
After the project presentation, the panel continued with a dialogue between the OET London representative and the blind British journalist Sassy Wyatt. Keeping in line with the central theme of the session, the speakers discussed various aspects related to the tourism and disability segment in the United Kingdom, including segmentation, communication, and the specific marketing required to reach this group, as well as the untapped economic opportunities that this market presents.
Partners TUR4all Impulsa Igualdad Comunitat Valenciana Actitud Mediterránea Ajuntament de València - Turisme Fundació Visit València Fundación ONCE