Turespaña at the Seniorfestivalen in Malmö

Turespaña Connects with Senior Audiences at the Seniorfestivalen 

Turespaña will participate in the Seniorfestivalen in Stockholm from October 23 to 25, 2025, a fair aimed at senior audiences. The event will showcase Spain’s diverse tourism offer through presentations, informational materials, and an on-site information point, complemented by digital actions to strengthen the destination’s presence. The initiative is designed to inspire long stays, cultural getaways, and wellness experiences for an audience that values comfort, authenticity, and a slower travel pace.

Earlier, on April 23 and 24, 2025, Turespaña took part in the Seniorfestivalen in Malmö, held at the Malmömässan exhibition center, with a similar focus on presentations, materials, and digital actions to engage senior travelers.