Turespaña Engages the Senior Audience at Seniorfestivalen in Malmo

Turespaña at the Seniorfestivalen in Malmö

Turespaña Connects with the Senior Audience at the Seniorfestivalen in Malmö

On April 23 and 24, 2025, Turespaña participated in the Seniorfestivalen in Malmö, a fair aimed at the senior audience held at the Malmömässan venue.

During the event, presentations, informational materials, and an on-site information point were offered to showcase Spain’s extensive tourism offerings. Digital actions were also carried out to strengthen the destination’s presence among attendees.

The proposal was especially focused on inspiring extended stays, cultural getaways, and wellness experiences, designed for an audience that values comfort, authenticity, and a relaxed pace when traveling.