Turespaña participated in the Seniorfestivalen in Stockholm from October 23 to 25, 2025, a fair aimed at the senior audience. The event showcased Spain’s diverse tourism offer through presentations, informative materials, and an information stand, complemented by digital initiatives that strengthened the destination’s presence. The initiative was designed to inspire longer stays, cultural getaways, and wellness experiences for an audience that values comfort, authenticity, and a slower pace of travel.

Earlier, on April 23 and 24, 2025, Turespaña participated in the Seniorfestivalen in Malmö, held at the Malmömässan exhibition center, with a similar focus on presentations, materials, and digital actions to engage senior travelers.