Madrid, 03 from July from 2023

Spain-China tourism cooperation dialogue

On 3 July, in the city of Madrid, the “Spain-China Tourism Cooperation Dialogue” will be held as part of the activities planned as part of the Spain-China Dual Year of Culture and Tourism. The aim of this dialogue is to promote the strong ties that the tourism sector has created between the two countries through the exchange of various tourism initiatives that contribute to making Spain the destination of choice for many Chinese tourists. The dialogues are organised by Turespaña and the World Tourism Alliance (WTA), with the support of the Ministry of Industry, Trade and Tourism of Spain and the Ministry of Culture and Tourism of the People's Republic of China. Venue: Hotel InterContinental. Paseo de la Castellana, 49, Madrid

Spain-China tourism cooperation dialogue
Spain-China tourism cooperation dialogue

PROGRAMME – 2 July 2023

  • 20:00-22:00 Welcome reception Courtesy of Turespaña

PROGRAMME – 3 July 2023

  • 15:00 InaugurationPresentation: New era, new marketsTrends, opportunities and challenges in the Chinese and European tourism markets after the openingRound table I: New demand, new supplyChanges in demand and product development strategy for the outbound market from China to SpainRound table II: New demand, new supplyBusiness solutions to the most common weaknesses/problems in Spanish tourism to ChinaRound table III: New business, new strategiesTrends, integrated development of culture and tourism, niche markets and Generation Z travel groups
  • 18:30 Closing event
  • 20:00-22:00 Gala dinner Courtesy of WTA