This line of action is aimed at analysing the international tourism demand and improving overall knowledge of our tourism sector in the different markets, as well as facilitating access to this information.

  

To achieve that goal, we conduct specific segmentation surveys of the main markets, in order to determine Spain's potentially competitive position at a given one moment. The results of the surveys are placed at the disposal of professionals and institutions on this web site (hyperlink to participate in our marketing activities and studies).  

In addition to these surveys, we must mention the activities wich TURESPAÑA has been traditionally carrying out through its Tourist Offices of Spain network, such as the elaboration of situation reports in winter and summer, studies on leading matured markets and also on the emerging ones, and tourism products studies, such as business tourism, cultural and urban tourism, and nautical tourism.

In addition, in order to fulfil these objectives, Turespaña takes cooperative actions with other institutions of the training of experts in the promotion of foreign tourism and the organization of seminars on  tourism markets.

Tourism experts and promoters are trained in accordance with specific agreements reached with the different Regional Authorities, so that these training sessions can be offered in the Tourism Office of Spain abroad, an arrangement which contributes to attracting a greater tourism demand. TURESPAÑA provides its knowledge, experience and know-how, its infrastructure and its full support.